Zero alcohol Fresher smiles between brushings Clinically tested by dentists Contains fluoride for cavity protection. This formula does not contain ethyl alcohol. Extends Freshness 10x longer cooling vs brushing alone Colgate Plax FreshFX is our latest freshness technology delivering a pleasurable cooling sensation that lasts 10x longer than brushing alone. Colgate Plax is a clinically proven formula that effectively fights bacteria and provides 24/7 plaque protection.
