Wash away your troubles Our cruelty free, vegan shampoo treats your clients’ hair to the very gentlest of cleanses, perfect for use before any salon treatment. As you’d expect from INNOluxe, PURIFY is designed to be super-kind to hair, so it’s free of sodium chloride and sulphates, and has a gentle pH that’s just a little higher than the hair itself. PURIFY… Cleanses the hair before you start a treatment Gently raises cuticle layers Creates the perfect foundation for salon treatments Get the best results Apply to damp hair, massage into a lather, rinse and repeat. What makes it great? Free of sodium chloride, free of sulphates, pH 6-7 PURIFY professional clarifying shampoo is cruelty free and vegan.
